Miles & More MemberScout - Communication tool for Frequent Travellers
Miles & More, the frequent flyer program of Lufthansa, Austrian Airlines, Brussels Airlines, LOT Polish Airlines, SWISS and many other airlines, is the most successful customer relationship program in Europe with more than 19 million members. To meet the costumers’ expectations in times of smartphones and social media the enterprise has broken new grounds.
With "MemberScout" Miles & More members exchange traveling experience and tips among each other and benefit from the knowledge of other members.
“A location-based social network has been the best solution for us, as we wanted to react to changing customer trends, i.e. moving from consumers towards participative, demanding prosumers,” says Torsten Wingenter from Miles & More. “We are pleased to provide our customers with a sophisticated tool that can be used to profit from the interaction with other frequent flyers”.
Functions and Content of the Application
- Engaging with other frequent flyers
- Exchanging travelling experiences, e.g. recommendations for restaurants, places of interest, public transportation, etc.
- Location-based offers from Miles & More partners
Benefits for Miles & More
- A direct communication channel to the customers
- Targeted approach via analysis tools and customer intelligence
- Monetization via mobile advertising and integration of partners
An effective use of a social networking application for smartphones can become more than just a communication tool.