Backend technology

matooi is our innovative and high-performance framework on the basis of which we develop mobile solutions for our customers. In this dynamic project and license business, we always follow the vision of mobile ambient awareness. Mobile users are to get new perceptions, yes, new awareness of their closer surroundings due to the solutions by match2blue.

Imagine…

…your Smartphone tells you that two close friends of yours are waiting for you in the restaurant at the end of the street. What a stroke of luck as you like that restaurant, have been there for a meal several times recently and you are now considering going there. Not enough reasons yet? Your Smartphone also tells you that there is a coupon available for the restaurant and your favourite music is playing this evening. Thanks to matooi, your Smartphone is able to inform you of relevant details in real time and by push depending on where you are and what your interests are.

Revolutionary technology

Technically speaking, matooi reverses the pattern of communication between mobile applications and server. The mobile application no longer asks the server whether there is new information available. Instead of that, the server informs your app when something happens that could be of interest to you. The client-server communication thus becomes more efficient and faster. A graph-based data model forms the basis for displaying data. Data can be different objects of reality such as places, people, interests, offers or others. Changes to this “reality-based” data are processed with complex event processing technology. This facilitates the reaction to various happenings. “matooi” only supplies mobile clients with the information that is relevant for the respective user at that point in time.


Unlimited areas of application

The revolutionary and innovative technology of matooi makes numerous improvements to mobile and web-oriented software development possible. Real time geo data processing makes it possible to process multiple users and makes location-relevant information available. Other services such as mobile social networks, fuzzy search, information management or micro-blogging services with the highest scalability can be realized with calculable development effort thanks to “matooi”.

matooi is the engine of mobile innovation

Together with matooi, match2blue is the driver of mobile innovations in all fields of mobile business. Would you like to know how we can implement innovative solutions with matooi in your company? Our modular solutions reveal a section of our services. Do you deal with the development of mobile solutions in a service-providing business? You can soon realize customized software as a service (cSaaS) based on matooi at www.matooi.com.

The core functions of matooi make possible:

  • Intelligent, semantic matching
  • The targeted provision of content in real time
  • Profitable mobile marketing strategies
  • Mobile cross platform solutions
  • Unlimited scalability
  • Very personalized mobile applications
  • Fast and extensive cSaaS solutions for mobile applications